Thursday, July 22, 2010

Butch Bakery

What do you think of this idea?

Butch Bakery claims to sell manly cupcakes for manly men.  Is this possible?  I thought we had accepted that cupcakes are girly.  When Magnolia Bakery opened on 3rd street last week it was like the second coming, thanks to Sex and the City.  (I'll be the first to admit I've waited in the long line in NY for one of those magical creations!) But how about a cupcake made with beer or bacon?

When David Arrick created Butch Bakery, he was inspired by three things:

1. couldn't afford restaurants after losing his Wall Street job and started cooking
2. saw the long line of people waiting for Magnolia Bakery's cupcakes in the West Village
3. read an article describing the cupcakes as "pink and magical" and it pissed him off

Some of the flavors do look yummy...

Beer Run - chocolate beer cake with beer-infused butter cream topped with crushed pretzels
Mojito - rum-soaked lime cake with mint white-chocolate ganache
Sidecar - brandy-soaked lemon cake with an orange and white chocolate ganache filling
Driller - maple cake topped with crumbled bacon and filled with milk-chocolate ganache
Rum and Coke - rum-soaked Madagascar vanilla cake with cola Bavarian cream

They aren't available in LA yet, but there are plans to start shipping nationwide this year.  The cupcakes are $4.25 each.  I'm not surprised that the vast majority of his clients are women.  He estimates 95%!


Mari said...

They are, so very handsome - and no doubt, delicious.

You know how Oprah asks her guests, "what do you know for sure?" Well, I know, (for sure!) that women will, 99.9999% of the time, be the ones buying the cupcakes- no matter how manly the mini cake confections may be. It's just the way of the baked-good's world- a way that I, personally, am very content with.

I do commend his creativity though! He figured out how to elbow his way into an already, very saturated, cup-cakery market...

Kuddo's to him!

Cafe Pasadena said...

The key is weather his cupcakes taste as good as they look. $4.25 is on the high side for what appears to be not a large cc either.

Mari said...



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